I Want to help you out with a sample contact email that might be useful for you. Sometimes it’s hard to get your head around the fact that you are part of a much larger picture that is going on with Team UC and you can focus a little too much on yourself. This can lead to a sense of nervousness as you have no credibility or backing behind you.
What you need to know and remember is that you are a part of Team UC and we are the fastest growing and most dynamic USANA business team in the world right now. Wear this with pride team... wear your brand with pride and go out there with confidence when you are sharing this awesome opportunity with others.
Our business is a numbers game – like fishing, if you cast your bait out there enough times you will catch a fish. If you continue to reload and cast your bait out there again and again, you will catch more fish. Not every piece of bait catches a fish...but if you keep doing it you will have a very nice dinner.
Hope this is helpful for you:
"Recently I have teamed up with a business called Team UC - a growing network of health and fitness professionals united by a common cause – “to change the health & wellbeing of people globally via education, nutrition and exercise”. We have a simple mission, but one that we are very proud of and in just a short space of time we have achieved a considerable amount. We believe that are those in the health and fitness industry that have a passion and a commitment to serving the needs of their clients above and beyond what the “ordinary personal trainer” has a desire to do. These professionals are dedicated to ensuring that their clients receive the best possible advice in all aspects of health and fitness and in particular we have a strong bent on the role of “foundational nutrition” from vitamins, minerals & antioxidants in providing a solid foundation for our clients health and fitness results. I wanted to share some information with you.
Few would argue that these days people are simply not consuming enough fruits, vegetables & just overall healthy food. Worldwide experts agree that the single most important thing we can do for our health is simply to consume more fruits, vegetables, supplement that with optimal levels of nutrition, and to exercise for a minimum of 30minutes 3-5 times per week. Few would argue and yet 90% of the population are not consuming anywhere near the recommended minimum servings of fruits and vegetables, and 70% of the population are leading lifestyles which are sedentary or low in exercise. Disturbingly, the most commonly reported pattern is both of these situations. As a result the health of our population is in a less than desirable place.
We are working with an advanced nutraceutical which is of the most nutrient dense, highest quality, vitamins minerals and antioxidants available sourced from the purest forms of fruits and vegetables and other extracts where possible. The only product of its type in the world that has gold standard, independent, peer reviewed research backing it's quality - it took a long time for the founder of USANA Dr Myron Wentz to create the right product for the Team here at Team UC and with the volume that has been achieved already and the feedback from the clients, trainers & general population the team as a whole are confident we have it. (I am happy to provide a hard copy of the research publications for you to read – this is significant research in leading health and medical journals not just company produced marketing hype).
Let me say upfront.. there is no large capital outlay, no risk, no obligation, and no buying and selling of any products... all the team do is recommend this to their clients who are not getting enough fresh fruits, vegetables and healthy food in their diet each day and facilitate them getting it via Head Office in the US or in Australia by filling out a simple order form.
We educate all the time on the need for people to eat more fruits and vegetables but we all know that the vast majority of people are struggling to achieve the minimum recommend amounts required each and every day.. this is the absolute best possible way to bridge the gap
It's important to recognise that we are not about selling supplements..we are about facilitating a means for people to achieve the goals and it's working. Our mission statement at Team UC is "to change the health & wellbeing of people globally via education, nutrition and exercise" I can honestly say that I have never always been a “supplements” person – but in this case I can share from personal experience that this product really does make a difference and when you read the third party research you will understand why – it’s not rocket science, it’s just optimal levels of vitamins, minerals & antioxidants designed to deliver all the benefits of being at optimal health. I used to always get colds as the seasons changed and have to go on antibiotics, I would have low energy throughout the day event though I ate healthy. Then one day someone said to me, “Why don’t you try this?” After two days I had recovered and two years later after being on the product at the full dose I haven’t had one cold and I have more energy than I ever have. (replace this anecdotal story with an experience of your own since taking USANA)
Anyway, I have included a PDF of the Team UC Opportunity for you to take a look at – this will give you quite a bit more information and it would be good to hear from you as to your interest in coming on board.
Dealing with the "What's In It For Me?" Question
This is a question that you will encounter often in your discussions with fitness business owners regarding the Team UC Opportunity. This brings about a fundamentally important part of what we do, with regards to our Vision, Mission, and Core Value Proposition. As a re¬minder our Core Value Proposition:
“To assist as many Health & Fitness Professionals as possible to leverage their time and income so they can live a more lucrative lifestyle and an even larger contribution to society”
There is a single underlying thought that must pervade your thinking at all times if you want a successful USANA business:
“how can I add value to the person that is joining with me in this business?”
The entire core concept of implementing USANA within a fitness centre is not what this will mean for you, but rather:
- how you can add value to health & fitness business owners
- how you can help them to add a secondary profit centre into their business
- how you can help them and their team to create an additional passive income, and
- how you can make a positive difference to their business not only in terms of cash flow, but also in teaching, training, and developing their trainers to add value to their business rather than just being employed to fulfil a role.
The most common mistake I witness every single day is that people are operating completely the wrong way around - they register a new Associate and their thoughts are always about what this new person is going to deliver to them. That thinking is naive, and just plain wrong.
Don’t believe me? Take a look through your existing business team and find the % of new people that have just built this business on their own, creating a massive income for you, and adding value to you immediately.
The truth of the matter is that each new person you bring into your business team requires a strong focus and commitment from you before they are ever going to be an asset in your business team. If you are not prepared to be a strong leader/teacher/trainer, to provide support to them and their team (which after all is YOUR team), and work with them to help them get their early success then very simply you should not be registering new people into your business team. If you do, then you are going to be one of the people who contribute to the negative perception of the Direct Marketing Industry. Put simply, it is not at all fair to talk with someone about your business opportunity and have them commit to you, and then to leave them to hang out to dry.
BEFORE YOU CAN REAP THE CROP, YOU MUST TILL THE SOIL, SOW THE SEED, WATER THE SEED, PROVIDE NUTRIENTS AND PROTECT IT FROM DANGER, IN ORDER THAT IT MAY GROW STRONG AND PROVIDE.....
Everything I talk about when presenting the business opportunity to business owners is geared to answer “what’s in it for me?” and the most obvious of all responses is a secondary residual profit centre for their business. Here are some main bullet points that you want to cover with the health & fitness business owner:
- Continue to earn income from clients/members long after they are no longer training with you;
- Continue to get a return on your investment of time and money in your PT staff long after they have moved on from your facility;
- Develop a strong residual secondary passive income stream into your existing business;
- Create a safety net for your earnings in times of economic downturn, sickness or injury;
- Deliver a great value added service to your clients which shows a duty of care above and beyond the rest;
As an example for you based on current implementations: we have several fitness businesses across the globe that have an uptake of USANA of approx. 40%-50% of the client base. The retention rate sits at around 75%. In most large commercial facilities their entire supplement budget monthly is around the $3,000 per month mark – so we are blowing that budget out of the water with USANA.
Clearly the movement of USANA within a facility is designed to generate additional income for the business, and how far they wish to develop their business is up to them but even a reasonable business will generate $3,000 per month in passive income which will take care of some of the existing business liabilities or provide an additional cash cow for the business owner to choose to utilise or invest as they wish.
The numbers you need to know and talk about
We do not approach this with a “hope for the best” mindset, we approach it with a very clear plan to achieve a set target penetration into their active client/ member base. This penetration % is based on what we have been able to achieve to date when an implementation is carried out effectively, with the support of the business owner and trainers.
This is your 30second answer to the “What’s in it for me?” question:
- We achieve a 40%-50% penetration with a good team of trainers
- Ask what the active client/member base is
- Work on the low side using 40% of that number (for example if the client base is 600 then we can expect that 240 clients will end up on USANA)
- On the monthly instalment program every Essentials + Biomega customer is worth $105 in volume turnover
- Multiply the number of USANA customers (in this case 240) x the monthly volume amount ($105) and you will establish the target volume turnover of the business - in this case = $25,200 per month
- 10% of the volume turnover will be the passive income generated by the business owner - in this case $2,520 per month
In great implementations where the owner and trainers are super supportive the business will flourish and provide a greater uptake than 50%. Furthermore the business will quickly grow outside of the facility to include outside trainers (and others) as the team (and the owner) continues to grow their business team numbers.
• When you register a business owner and their team into your business you need to be thinking not only of taking the business owner through to Platinum Pacesetter, but also aware of the strongest team member and taking them through to Platinum Pacesetter also. This way you are building Platinum Pacesetters in this business quickly which will help to secure Gold Director for you down the track. YOU NEED TO BE LEADING THIS AND WORKING ON THIS AS YOUR ROLE IN THE IMPLEMENTATION SO AS TO ENSURE THE SUCCESS OF THE VENTURE.
The USANA Business Development Program at Team UC is NOT a “sign up club”: I cannot stress highly enough of the importance of recognising and understanding YOUR role in the success of any implementation within a health & fitness business.
It is YOUR responsibility to work strongly with your new business partner and their team to ensure their success, to teach/train/develop them, so that they are capable of acquiring new customers and new team members. These people have joined into YOUR business with YOU and YOU should be setting their business plan (1st 6 weeks is the Platinum Pacesetter Program for ALL new team members) and you should always have the Platinum Pacesetter position in your mind because you are looking to build Platinum Pacesetters to achieve your Gold Director qualification rank.
If you have any questions/comments about this please ensure that you send your upline/sponsor an email - It is imperative to your success and the success of your new business partners that you really embrace what is discussed here and that you are prepared to work with your people. This is a business after all and not a game (even thought it is lots of fun.)
Let’s go make it happen!